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Autotrader Trade-In Warning

Blake Bijari 08/12/10

  Why consumers should be cautious when working with AutoTrader.com: Dealers participating in the AutoTrader.com Trade-In Marketplace program are committing an unfair or deceptive act. The program advertises that consumers receive a “guaranteed offer†or “guaranteed trade-in†amount, valid for 72 hours at authorized AutoTrader.com Buying Centers. But use of the word “guaranteed†is misleading…

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